What’s New with Us. Turns Out a Lot.
We’re in for some exciting changes this fall- ones that we’ve been prepping for these past several years.
What kind of changes are we talking about?
6 new products, including 2 new sunscreens. 2 new packaging changes. 2 new brands. 1 new identity.
1 New Beginning.
There is a lot of unpacking to do in those couple of sentences and we promise to reveal things as we can. In the interim, I thought I’d take a little time in this blog post to give some history and context about these upcoming changes. For today, let’s start with…
1 New Identity.
We’re actually in our tenth year of operations and we’ve definitely evolved over the years. Have you ever seen those articles that show what companies like Google or Amazon looked like when they first started? I always find them fascinating because it’s easy to forget the history of a brand and the little stepping stones it took to get to where it is today.
In the beginning, we were all about “Less Chemicals. More Efficacy. Please”. I thought I was pretty savvy with the added ‘please’, in italics no less. How Canadian of us. Our thinking at the time was to move away from the cosmetics with 40-50 ingredient lists. We knew we could deliver products that were simplified at their core but delivered efficacy so to speak because we chose great actives and used them at high concentrations. The green beauty movement was just nascent in early 2008 but we were already starting to think about the massive amounts of chemicals that people were being exposed to every day. Both my parents were concerned- my mother as a dermatologist and just seeing how sensitized people’s skin became. My father as a retired high risk obstetrician and endocrinologist and examining everything through the litmus test of safety of whether a pregnant woman should be using it.
We actually started with three products, including our AM Hydrating Whip. We didn’t market it as a sunscreen at the time but it was the earliest iteration of our current Every Morning Sun Whip SPF 25. People’s response to it was overwhelming- they loved the aesthetics of it and the way it made their skin look. What ultimately converted people though was the story behind sunscreens. Once they learned about the gap in safety and efficacy between many commercially available sunscreens and ours- people could not believe it was the first time they were hearing this story and they wanted to share it with everyone they knew.
Four years later, while working on our Simply Zinc Sun Whip SPF 30, we realized we were on to something. We had built an expertise in making sunscreens that was unparalleled in the industry and we had the will and the way to continue. Hence, we became CyberDERM-The Sunscreen Company TM. By 2016, we had 5 cosmeceuticals and 2 Sun Whips that could provide the staples in skincare that any professional could recommend to their clientele.
We’d also been working behind the scenes on continuing our research in developing the absolute best sunscreens in the world. That was our ethos and what we’ve been working at non-stop. We’ve developed a sunscreen with the highest potential UVA protection factor from any that we’ve seen. Unfortunately, until Health Canada and the FDA approve the widespread use of Tinosorb S and M, that formula will not be launching in North America.
We’ve also developed a patent pending innovation that we think is truly a game-changer. Launching in all of our new sunscreen formulas going forward, we’ve developed a proprietary way of dramatically increasing the UVA protecting factor of zinc oxide and titanium dioxide sunscreens. We’re calling it Bio UVA Ultra- best of all it uses a simple, Ecocert certified organic material that is sustainably developed and controversy free.
We’re launching two new sunscreens this fall under a new brand name. These beauties are worth their own post in its entirety so we won’t go into much more detail for now. With all of our efforts in developing sunscreens and with the introduction of two new brands, we thought it was time to go all out and make it clear what we are about. Going forward, we are going to be known as The Sunscreen Company TM. As The Sunscreen Company TM we can’t wait to present to you three brands made with love and fourteen products full of protection and care. Thanks for sticking with us through this transformation.
All the best,