Category Archives: face sunscreens

An Image from our Old Website when a softer look and feel emerged

What’s New with Us. Turns Out a Lot.

Are Hearts Are Full with the Changes Upon Us.

Are Hearts Are Full with the Changes Upon Us.

What’s New with Us. Turns Out a Lot.

We’re in for some exciting changes this fall- ones that we’ve been prepping for these past several years.

What kind of changes are we talking about?

6 new products, including 2 new sunscreens.  2 new packaging changes. 2 new brands. 1 new identity.

1 New Beginning.

There is a lot of unpacking to do in those couple of sentences and we promise to reveal things as we can.  In the interim, I thought I’d take a little time in this blog post to give some history and context about these upcoming changes. For today, let’s start with…

1 New Identity.

We’re actually in our tenth year of operations and we’ve definitely evolved over the years.  Have you ever seen those articles that show what companies like Google or Amazon looked like when they first started? I always find them fascinating because it’s easy to forget the history of a brand and the little stepping stones it took to get to where it is today.

Our First Look- A little Edgier Indeed

Our First Look- A little Edgier Indeed

In the beginning, we were all about “Less Chemicals. More Efficacy. Please”.  I thought I was pretty savvy with the added ‘please’, in italics no less. How Canadian of us.  Our thinking at the time was to move away from the cosmetics with 40-50 ingredient lists.  We knew we could deliver products that were simplified at their core but delivered efficacy so to speak because we chose great actives and used them at high concentrations.  The green beauty movement was just nascent in early 2008 but we were already starting to think about the massive amounts of chemicals that people were being exposed to every day.  Both my parents were concerned- my mother as a dermatologist and just seeing how sensitized people’s skin became.  My father as a retired high risk obstetrician and endocrinologist and examining everything through the litmus test of safety of whether a pregnant woman should be using it.

We actually started with three products, including our AM Hydrating Whip.  We didn’t market it as a sunscreen at the time but it was the earliest iteration of our current Every Morning Sun Whip SPF 25. People’s response to it was overwhelming- they loved the aesthetics of it and the way it made their skin look.  What ultimately converted people though was the story behind sunscreens.  Once they learned about the gap in safety and efficacy between many commercially available sunscreens and ours- people could not believe it was the first time they were hearing this story and they wanted to share it with everyone they knew.

An Image from our Old Website when a softer look and feel emerged

An Image from our Old Website when a softer look and feel emerged

Four years later, while working on our Simply Zinc Sun Whip SPF 30, we realized we were on to something.  We had built an expertise in making sunscreens that was unparalleled in the industry and we had the will and the way to continue.  Hence, we became CyberDERM-The Sunscreen Company TM.  By 2016, we had 5 cosmeceuticals and 2 Sun Whips that could provide the staples in skincare that any professional could recommend to their clientele.

Our Current Look and Name

Our Current Look and Name

We’d also been working behind the scenes on continuing our research in developing the absolute best sunscreens in the world.  That was our ethos and what we’ve been working at non-stop.  We’ve developed a sunscreen with the highest potential UVA protection factor from any that we’ve seen.  Unfortunately, until Health Canada and the FDA approve the widespread use of Tinosorb S and M, that formula will not be launching in North America.

We’ve also developed a patent pending innovation that we think is truly a game-changer.  Launching in all of our new sunscreen formulas going forward, we’ve developed a proprietary way of dramatically increasing the UVA protecting factor of zinc oxide and titanium dioxide sunscreens.  We’re calling it Bio UVA Ultra- best of all it uses a simple, Ecocert certified organic material that is sustainably developed and controversy free.

We’re launching two new sunscreens this fall under a new brand name.  These beauties are worth their own post in its entirety so we won’t go into much more detail for now.  With all of our efforts in developing sunscreens and with the introduction of two new brands, we thought it was time to go all out and make it clear what we are about.  Going forward, we are going to be known as The Sunscreen Company TM.  As The Sunscreen Company TM we can’t wait to present to you three brands made with love and fourteen products full of protection and care.  Thanks for sticking with us through this transformation.

All the best,

Sara

Ectoins

INGREDIENT SPOTLIGHT ON: Ectoins

Every week, we’ll feature one of the many ingredients we have hand selected to be in our cult fave products. We’ll tell you what they do for your skin but we’ll also share trade secrets as to how much we actually use in our formulas vs. recommended % and how much they cost.  How is that for transparency?

Ingredient Name: Ectoins

Ectoins The Hero Ingredient found In CyberDERM's H20 Hydration
Ectoins: The Defender of Skin Cells Against UVA, Pollution and More

CD Product Used In: H20 Hydration

Official Name: Ectoins
Skin Benefits: Stimulates skin’s immuno-response to external aggressors like UVA damage, pollution, heat, and wind. Recent in-vivo test showed it minimizes existing wrinkles and prevents future ones.  Also, ultra-nourishing for the skin and increases moisture factor. Ideal for products used in conjunction with sunscreens.
Origin: Natural Micro-Organism found in Egyptian deserts
Recommended Use level: .3%-2%
CD % Used: 1%

Cost: $2000/kg
picstitch

Teenage Girls Burned by Indoor Tanning Epidemic

Should have used their Simply Zinc.
The Real Effects of Tanning: Case in Point.

Our founder and my father, Dr. Denis Dudley, just entered the world of blogging.  Say hello to The Sunscreen Doc’s blog.  In reading it, one fact from an info-pic really shook me to the core.  Skin cancer is the number one cancer killer of women aged 25-30.  It prompted me to turn to the always helpful Google Trends, a site that helps you see what Google searches are on the rise.  I was shocked to see that the search for ‘safe indoor tanning’ was on the rise, and upon Googling those key words, I stumbled on to these disturbing facts from the Center for Disease Control:
  • 21% of high school girls report using a tanning bed
  • 30% of white high school girls in the US use tanning beds 

For all of you with teenager daughters, that is anywhere from 1 in 5 to 1 in 3 girls in your daughter’s class frequently using these beds (on average 28 sessions per year). My first thought is that one some level, parent’s are either passively encouraging this behavior or at least tolerating it.  With kids of a high school age, parents have some measure of control in terms of their kids engaging in risky and harmful behavior.  Unlike with smoking or drinking, it is pretty difficult to hide tanning if teens are coming home two shades darker after school.  We are starting to see most regional lawmakers invoking some measure to ban or restrict underage tanning.  Hopefully, most parents will start to equate it with other illegal under age activity and make it a hard ‘no’ in their households. 
How to we persuade our daughters?
However, without an element of education or persuasion, these daughters are at risk as soon as they are of legal age and leave home.  It seems odd to me that there is not more work done on how to persuade youth of the apparent dangers in the same way that we do for smoking, drugs, alcohol and teen sex.  Having said that, we have not found a magic bullet to countering these other behaviours so maybe psychology is overrated. 
In trying to go back to my own teenage self, I would think that vanity has to be one way of possibly winning the argument.  I know that smoking always lost its allure for me after my mother’s stories of the purse-string type of wrinkles that it can cause.  Youth may not understand mortality but the image of your youth being sucked out of your skin is quite compelling.
The question then is what type of beauty standard is most helpful to espouse.  Should we encourage kids to love their palest version of themselves? Or, should we show them the potential with faux bronzers?  The Archives of Dermatology, a study by the University of Massachusetts handed out sunless self-tanners while giving sun education and showed a decrease of 33% in the control group of sunbathing.   However, another study showed that those who were given sunless tanning lotions were more likely to engage in indoor tanning beds, sunbathing and less likely to use sunscreen. Certainly, some were afraid of using sunscreen with their spray tans for fear of blotchiness [ Editors Note: A lotion or cream sunscreen like our Simply Zinc Sun Whip or Every Morning Sun Whip should not dissolve your tan.  The alcohol used as a solvent in spray sunscreens could.]  Clearly sun education has to be part of the conversation.  I also think it is important to show how make-up and skincare can give bright and beautiful skin no matter your choice. 

I also wonder whether the more young adults adopt a healthy and holistic lifestyle, you might see behaviours like this being curbed.  Organic food, yoga and just an overall health consciousness had not emerged when I was a teenager.  However, as Millennials start to have kids and raise them on a kale rich existence, maybe the ‘body is my temple’ mentality will have an impact.  Perhaps, it is only a passing trend.  Or, maybe it is a lifestyle where inconsistencies like sipping on a almond butter smoothie while in the tanning bed can exist.  
One more scary fact for the day: the risk of melanoma is 75% greater for those who use tanning beds before the age of 30.  Clearly, something has to change and it is worth talking about it now.

As always, share your thoughts with us.  Is this something you are worried about for your family?

All the best,

Sara Dudley

SUNSCREENS001

Amazing Review of our Simply Zinc Sun Whip

Hi,
I don’t know how we missed this post this summer but the very so stylish Aleeza of Stylish and Literate posted about the merits of our Simply Zinc Sun Whip.  We are so happy that she gave us her sign of approval.

Big thanks to Aleeza and definitely check out the rest of her very well written blog.

Simply Zinc Sun Whip and other sunscreens
Photo credit: Stylish and Literate: Simply Zinc and others

Stylish&Literate: Summer Sun Defense: Hello global warming! The weather has been so inconsistent in the past couple of weeks with snow,  heat waves, thunderstorms… but …

photo_174d3f2d

The One-Year Wedding Plan to Matrimonial Beauty

It’s officially less than one year before my wedding is set to take place in the beautiful Niagara-on-the-Lake.  It’s currently peak wedding season so everyday I get bombarded by tips and tricks from e-zines and newsletters on wedding day beauty.  While you may not or can’t afford to indulge in all of them, here are some options for the bride who is a bit of a beauty-phile to pick and choose from.
9 MONTHS:
Simply Zinc Sun Whip for wedding beauty
9 month countdown to Wedding Beauty

I am due for a haircut but now is also a good time to sit with my stylist and formulate a plan for maximizing hair growth so that I get the long layered look I would like for the big day.  I do not want to walk around for the next year looking like a Wookie with split ends so it will be about finding a good balance between somewhat regular trims and growing my hair out.  I also want to get a hair-piece for added fullness the day of so a quick conversation now will help me know roughly what length and type will be best. (Editor’s Note: My stylists initial recommendations were to keep my hair in peak condition by heat styling the least amount possible- bought Kevin Murphy’s Dry Shampoo to make blowouts last longer).

Cost: Kevin Murphy Dry Shampoo $30 +/-

8 MONTHS:
October is routinely my foto-facial month so this is not anything different.  If you slipped during the summer and got even a faint amount of colour, it pays to use September to get back to your natural state.  You can then do any laser procedure safely.  There are actual studies that show routine foto-facials help to create new collagen and elastin fibers so I think everyone should make them at least an annual maintenance item.  I’m also hoping to clear up any extra rogue freckles or broken capilliaries.  If you have a lot of uneven brown or red tones, it is a good idea to schedule two foto-facials about 6-8 weeks apart so that on your second treatment you can get even more aggressive. 

Cost: Foto-facials $350 +/- per session
7 MONTHS:
I have one little acne scar on my left cheek from when I was 16 that has always kind of bothered me. Most people probably do not notice it but while I am obsessing over my physical appearance this might be the time to once and for all buff that little guy right out.  I would only trust this machine to the most skilled practioners hands but a fully ablative laser will just buff the scar away permanently, as opposed to dermal fillers as a temporary solution.  I would only contemplate doing this far, far in advance of the big day since it will take sometime to heal and you always want some ‘goof-proof’ time as I like to say. 

Cost: Hard to say

6 MONTHS:
In Toronto, we are lucky to have a great selection of salons that focus solely on hair extensions.  I’m 99% sure that I will get a custom fit clip in made for me- at $300+ it’s an investment.  However, unlike regular extensions you can keep your new hair for a couple of years with good care and pop it in for a Friday night out.  I have quite thick hair and therefore a lot layers.  The hair will just help add fullness although my fiancé keeps teasing me about pulling my weave. 

Cost: Custom Hair Clip $300 +/-
5 MONTHS:
If you’re someone who gets fillers normally, it’s a good idea to get them about 6 months prior to your big day.   You can make sure that you are happy with your results- add or (if you had to) remove any 3 months before so that you can get the optimal look.  Also, just remember, duck lips and puffy cheeks may be having a moment in the celebrity world but you do not want to look back on your wedding photos and cringe.  If you are going for the fillers, remind your doctor to have a light hand for a natural look. 

Cost: Fillers $600 per syringe
4 MONTHS:
Now is a good time to start using Latisse if you are keen on the long-lashed look for the big day.  You get to see your results at 4 months out but starting a little early just gives you a little extra time to maximize your results.

Cost: Latisse $200 per 5 ml

3 MONTHS:
Three months out is really trial time.  If you want to get your make-up professionally done- start doing consults.  Play with different types of make-up- I have heard great things about airbrush make-up so maybe find a specialist.  You can also use any promos that you received from the Bridal show season in the winter to try and find some savings.  I’m very lucky that my long time friend/co-worker Karina will be doing my makeup with mostly Jane Iredale.  We will sit down around this time just to confirm the overall look that I want and colours that might work. 

Cost: Make-up trial and day of wedding application $80-$150
2 MONTHS:
At the two month stage, it’s good to do a run through of services that you do not normally indulge in.  I want lash-extensions and possible a spray tan, both of which will be a first for me.  You want to not be learning from scratch the big day so after doing your research, try these things at least once.  If you hate it or maybe just dislike the place you went to, you have time to figure it out and regroup.  I may rethink the spray tan the closer I get- I’m not thrilled about standing naked in small spaces being sprayed down.  In which case, I will start practicing from now the self-tanner.
Secret to Wedding Day Beauty: Simply Zinc Sun Whip all day
Me and My Sister (Maid of Honour) at a wedding this summer

Also, if you are hard on your nails and feet, start investing in some manicures and pedicures.  If you are a prodigious nail biter or have really ragged cuticles, a one-time service may not get you to where you want to be.  I find nothing makes me feel more polished or like a lady than having manicured nails so it’s worth the added expense to get it professionally done. 

Cost: Lash Extensions $150-$200, Spray Tan $50

1 MONTH:
One month out- chaos ensues! I’m guessing- maybe chaos does not happen but this most likely will be crunch time.  The trick will be to keep active to help release stress and not stress eat.  I also tend to get the Bermuda triangle of dermatitis right in the center of my forehead during moments of anxiety.  Luckily there is my deep yoga breathing to the rescue!
DAY OF:

Clearly, a lot happens this day in terms of beauty, and oh yes, getting married.  I did get one question though I thought worthwhile to bring up- should you wear sunscreen?  Make-up aesthetics and making sure there is no shine the day of during photos will be important.  However, if you are outside, especially in a sunny climate, wear sunscreen!  You do not want to be sunburnt either!  The Every Morning Sun Whip is more matte and goes nicely with primers.  If you are on a beach though, go for the Simply Zinc Sun Whip and mattify with extra powder.

Finally, I’m sure many of you whom are already married, look back and think it’s a lot of fuss for one day.  A whole year of beauty strategizing is admittedly a bit much but as I’ve said all along- it should be an enjoyable process throughout.  Have fun and indulge a little!  It’s not all about pain and gain but I am excited to try new things.  I promise to blog about anything interesting that happens along the way.  I’ll also post a bridal pic so you can see how it all comes together. 

Share your plans or pics too! Would love to hear from you.