In this time of resolutions, I know that you may be skeptical that sunscreen should be your number one beauty resolution. You’re thinking, “but what about all my required detoxes?” I have my juice cleanse ordered and ready to go. Surely, there are a 1000 more things I can do that would give more impressive ‘wow’ results than daily application of sunscreen. Finally, isn’t this a bit rich coming from a sunscreen company, of course you want us to apply a sunscreen every day! All very understandable and sound logic- but a recent study has flipped on its head our appreciation of what sunscreen can truly do. So bear with us…
As it turns out, we all have a little bit more super-human in us than we thought. Regeneration is one of the great superpowers. What would Deadpool be if he couldn’t grow back a limb? Turns out though, our ability to regenerate is even more impressive than we give ourselves credit for. We just need to get out of the way of our body and give it some respite from the thousand and one external aggressors that inhibit this natural process.
Enter sunscreen. Sunscreen has always been credited by physicians and beauty gurus alike as the number one anti-aging tool in your beauty arsenal. However, it was credited with being mainly preventive. In short, either start with sunscreen from inception and you would fend off the typical signs of aging like pigmentation, wrinkles, redness and more for a maximum benefit of looking twenty years younger. Failing religious application when you were young, you could use a combination of topical cosmetics and a host of other beauty interventions to repair the damage and then protect your investment with stringent application afterwards.
However, this new study found that after one year, daily application of sunscreen helped improve signs of pigmentation, wrinkles and hydration. No other anti-aging topicals or forms of interventions were used! It turns out that if we just give our skin a fighting chance to resist daily bombardment by UV light- we can heal ourselves and ultimately roll back the clock. Pigmentation showed the biggest improvement with the 12 volunteers showing 40-50% improvement. All study participants showed improvement in skin clarity and texture. How huge is that!
Now imagine, it’s January 1st and you make it your New Year resolution to apply a great sunscreen (if you are a regular of this blog, you know what we mean by ‘great’ sunscreen) every single day for this year. Take a picture- a good quality one, in real natural light, with no Snapchat flower crown filter. Now pledge to keep that great sunscreen on your bathroom counter and include it as a step in your beauty routine. You wouldn’t skip brushing your teeth so treat sunscreen application in the same way. Let’s see what happens after a year. Sure, you can still sprinkle some goji berries on your cereal and maintain that mantra for inner beauty too. For pure, superficial, outer beauty though- let this be the change we see.
Let us know how it goes and feel free to tag us in your photos too @thesunscreencompany!
All the best,