Tag Archives: PM Anti-Age

Deciem dupes, The Ordinary Dupes

Our Products as Dupes for Other Brands

It feels funny to think of our products as dupes for any other company (although if we were forced to compare there are some similarities with Drunk Elephant but that is another post) but we do get asked how to our products compare with the cheaper options at The Ordinary.  We fully admit that we do not come close in terms of pricing and we never will with The Ordinary.  We have two different business models and we are a different size of company completely.  We are not going to compete on price, at times The Ordinary pricing equalled our cost of goods. We also feel that we offer exceptional value in terms of the quality of our products from our sunscreens to any of our other skincare options. Having said that, I will put a sweet little promo code at the bottom of this article though just to say thanks for considering us.

Our Retin+Erase vs. the Granactive Retinoid 5% in Squalane and other iterations:

This is the most obvious one to compare as we are one of the handful that offers this incredible active of a retinoid ester or Hydroxypinacolone Retinoate. It’s a unique molecule that is proprietary to the supplier Grant (the Gran in Granactive). It has excellent tolerability and efficacy, like a cross between retinol and a prescription retinoid in terms of molecular structure.  We always caution people to not get confused with the math- we have a 1% active concentration of the retinoid ester itself and 10% of the raw material granactive.  To put it in equivalent terms, The Ordinary has .5% active at its highest concentration or as they put it 5% of the raw material itself. We therefore have double the concentration and actually the maximum allowed concentration in Canada.  I’ve been astounded though how well tolerated the product is- most people are able to use it every day whereas they might struggle with a 1% equivalent in retinol.  Our Retin+Erase is pretty simple otherwise, it has 4 total ingredients.  You need a pea sized amount for the entire face so the 15 ml bottle lasts up to six weeks if you were to use it approximately once a day.

Our Nu-Shroom Hydrafill Serum and/or our Natrèceutique Intensive Soothing Serum vs. Marine Hyaluronics and/or Hyaluronic Acid 2% +B5:

Our Nu-Shroom Hydrafill Serum is quite the little gem in our line up, as is our newest addition from our Natrèceutique line, the Intensive Soothing Serum.  They are both lightweight humectant based serums so they draw water to the skin’s surface for a nice plumping effect.  These two products are your best bet for glowing skin where your make-up applies smoothly.  Your Nu-Shroom contains a natural form of hyaluronic acid, derived from Silver Ear Mushrooms. It also as a host of botanicals like Portulaca Pilosa for plumping (was actually first used for a lip plumping application), Irish Moss for hydration and sesame extract for tightening. I love Nu-Shroom Hydrafill for the morning.  This is actually my husbands favourite product from our line up as well- he might be drinking it as we seem to go through a fair bit.  Our Intensive Soothing Serum uses another humectant called Propanediol to draw water to the skin, however it also contains a whopping 5% date extract.  The Date was grown from an original seed that dates back 2000 years.  There is emerging data about its effect on improving capillary function and thus reducing redness. It’s calming but in a very active way, thus the intense part of the name.

Our PM Anti-Age vs. EUK 134

This might be the biggest stretch of the imagination since we are comparing an $89 night cream to a single active product for $8.80.  Both products contain EUK 134, which is a powerhouse little anti-oxidant that I think gives Vitamin C a run for its money.  I know that people love Vitamin C but my particular issue with it is that its neither stable within a bottle (hence stories of oxidation of finished products where their Vitamin C formula changes colour) but it’s also not stable on your face.  Vitamin C is an antioxidant that can break down after one cycle of free radical scavenging into hydrogen peroxide molecules that are equally damaging to the skin. EUK 134 mimics two essential enzymes that our bodies natural produce called Super Oxide Dismutase and Catalase.  Enzymes can continuously mop up free radical and are not limited to one cycle and they do not break down into hydrogen peroxide molecules.  The difficulty with EUK 134 is that its benefits seem theoretical, it’s hard to picture the importance of free radical scavenging and what it means for your every day skin.  However, whatever you think of Vitamin C, I would say EUK 134 is the better antioxidant.  The price difference in our products comes by virtue of the fact that our PM Anti-Age contains 4 other powerhouse ingredients. Turmeric is the most obvious in the product and really delivers lovely skin brightening in addition to all of the other health benefits associated with associated with turmeric.  It also includes Renovage, an ingredient with fairly technical merits that in theory work to prolong the life span of collagen and elastin molecules in the skin.  Gorgonian Sea Whip is a sustainably harvested algae as an anti-inflammatory. Cranberry Seed Oil is harvest from the harsh nordic North and has one of the highest antioxidant values.  Our skin does not age in one single way but along multiple different pathologies hence different actives for different benefits. I imagine that most people were using The Ordinary EUK 134 product in tangent with multiple other products to try and derive a similar benefit.

Sunscreens

I’m not calling our sunscreens anyones dupe. I firmly believe we have innovated these next generation of sunscreens to be in a different league in terms of protectiveness and aesthetics.  We’ve overcome the difficulties in working with zinc oxide and our Bio UVA Ultra proprietary technology means that you cannot even compare our concentrations with other brands. The 15% zinc oxide concentration in Ava Isa is not comparable to a 15% in any other brand as it could be anywhere from 60-100% more protective in the UVA range.

So there you have it, an imperfect dupe list.  Our customers for the past 10 years might have shopped with both companies- even I used to buy The Ordinary Squalane since I liked to add it to my routine every once and a while.  We know the lack of similarly price products is tough but we are another Canadian company, exclusively made in Canada, with a loving team behind us that supports all of our retail partners in the North American skincare industry.  Our products take years to research and develop them. We use niche and incredibly innovative ingredients and use them in high concentrations and then round out the formula with equally prestige ingredients.

For those who stuck around to the end of this post, here is the promo code as promised- hopefully incentive to give us a try if you’ve never before.  Use PROMO CODE NOORDINARY30 to get 30% off as a one time coupon per customer.  If you are feeling sad, hopefully it cheers you up a little!

Warmest regards,

Sara

EUK-134

Ingredient Spotlight on EUK-134

CyberDERM review, CyberDERM products, Sun Whips, EUK-134, Anti-Oxidants
EUK-134- The Super Anti-Oxidant from Canada as found in CyberDERM’s PM Anti-Age
Spotlight on EUK-134
 
Ingredient Name: EUK-134
CD Product Used In: PM Anti-Age, click here to go to Product Page.
Official Name: It’s a mouthful- Ethylbisiminomethylguaiacol Manganese Chloride
Skin Benefits: Like a juice cleanse for your skin cells.  Mimics essential enzymes like Super Oxide Dismutase and catalyse that keep your skin cells their healthiest possible.  Constantly mops up free radicals and hydrogen peroxide molecules that other anti-oxidants can break down and leave behind. It operates in a continuous loop of free radical scavenging so it’s a hard little worker that never quits! Has clinical studies to back its claims to help protect against the DNA damage that UVB rays can cause, click here to read article in Journal of Investigative Dermatology.  
Origin: Made in Canada, Montreal to be exact!
Recommended Use: .01-.05%
 Cost: This material is priced in grams as opposed to traditional KG- $250/10 grams.
Me with Ava on a Holiday in the UK

Top Cosmetic Picks, Beauty Rituals and More

I’ve recently become obsessed with a blog out of New York (in addition to my routine addiction to all things Beauty Editor) called Cup of Jo.  It’s rare that you come across a body of writing that seems aspirational and yet attainable.  This blog is so good at encapsulating a feeling of coziness that I’ve taken to drinking a cup of tea while reading it before bed.

I only mention it now since one of my favourite sections is called Beauty Uniform where these impossibly amazing women share tidbits from their beauty regimens, design ethos and other little gems. Since I answer our customer service email (one of my favourite parts of the job is hearing directly from you all), I often share bits of my own beauty regimen.  Clearly from our company name, we advocate for the use of sunscreen but we get loads of questions about skincare beyond sun care.  With that in mind, I had the rather gauche idea of sharing my unsolicited beauty uniform.  Gauche because no one asked- and it is a straight rip of of the Cup of Jo format so I encourage you to click through and read some of the real deals.

First some details about me…

If we’ve never met or this is your first time reading, I’m the Executive Director of CyberDERM and have been for the past 8 years.  I currently live in Toronto with my amazing and loving husband and we just had our first child, our daughter Ava Isabella, almost a year ago.  She is the absolute light of our life.

Current skin status

I’m still currently breastfeeding our daughter, which I only mention because it means that I’m still in a quasi peri-menauposal state. I’ve found that my skin is affected hormonally in that it’s more dry than usual.  It’s quite reactive so I have to be gentle in terms of products that I use (and forgo Vitamin A based products while breastfeeding).  I’m also still trying to clear left over pigmentation from pregnancy and post-pregnancy hormonal breakouts.  It’s quite the mix of conditions but the upside is that I’ve really had to challenge my skincare to perform.  It’s made me the best guinea pig for our current line of products and the ones in R&D.

Skincare Routine

You can take it for granted that I’m pretty religious about sunscreen application.  I do test some formulas that are in R&D (we have some fabulous all mineral and hybrid ones in the works and maybe even some tinted ones to boot) but I otherwise use our Simply Zinc Sun Whip SPF 30 for every day use.  Our H20 Hydration is one of my go-to favourites- I think it has some of the best ingredients that I’ve seen in any product.  I love the ingredient Ectoins and think they are so beneficial for the skin that I made sure we included it in other future formulas.  I also rotate in our PM Anti-Age since I love turmeric and its skin brightening capabilities.  If you had told me when we created the formula 8 years ago that you would be able to go to your local cafe and order a shot of turmeric, I would have laughed!  We definitely had some worries when we launched it that people would not like its characteristic smell.  Fortunately, most people actually like its herbal notes or at least find it fades almost immediately after you apply it so aren’t bothered.

I also use two products that are not from our line and love them as a weekly ritual.  Every Sunday, I have face mask Sunday (it’s a very original title) where I sit for 15 quiet minutes with my Innisfree fermented soy face mask.  It’s a Korean brand that I gently cajoled my very sweet father in law to bring back for me from Hong Kong, although you can order them online.  I also use Glam Glow  Supercleanse Daily Clearing Cleanser once a week to help exfoliate.  It’s a more heavy duty product than I originally gave it credit for with its blend of glycol and lactic acid.  I can use our Exfoliant Reveal with its 8% glycolic acid without issue but the blend in the Glam Glow makes it that I can’t use more than once a week (but I still like it!).

Future obsessions

We get a lot of love for our current line of cosmeceuticals but one piece of consistent feedback has been to create a product/s that are more intensively hydrating, especially for mature skin.  We’ve been labouring over a natural line of products for the past two years and they are just now getting to the point of being perfected.  They are designed to be intensely hydrating.  Our focus word for the line was ‘nourishment’, which can be overplayed to the point of losing meaning in a lot of cosmetic marketing.  Essentially though if you could picture your perfect breakfast smoothie,what would it have in it?  Certainly a handful of high quality ingredients would be better than a long list.  They should be nutrient dense.  They should be colourful since ‘eating the rainbow’ is the best way to guarantee you are getting a broad range of anti-oxidant protection.  The end product should be appetizing or better yet delightful.  With those criteria in mind, we’ve put together some products that I’ve been using for the past couple of months and loving. I was reminded of the story of when Coco Chanel created Chanel 5 and gave small bottles as little gifts to her clients in her atelier.  I love the notion that these products are going to be sweet little ‘gifts’ to our customers and can’t wait for them to launch (but you will have to stay tuned to find out when).

Make-up picks

I’ve been using jane iredale as my foundation of choice for what feels like forever.  I still love it for its natural looking finish and its ease of application.  I am a bit more adventurous though when it comes to anything else.  I do love Butter London colours- Abbey Rose is my natural looking pink nude for everyday and Macbeth is a beautiful coral.  I’m also a little bit obsessed with Bite Beauty’s lipsticks as well.  They are an amazing Canadian success story and I love all of their products, currently I have colours in Chai, Dragonfruit, Sweet Cream, and Verbena.  I love any lipstick that is a bright magenta- it’s my version of a classic red.  Otherwise, I also use Ilia’s highlighter, Benefit’s brow gel and Urban Decay’s black eyeliner in Zero.

I think when you have a great routine you stick with it- I wore the same products for my wedding make-up that I wear for every day.

Mom Hair

I’ve had to forgo blowdrying my hair since my daughter was born.  I just don’t have time and the noise of the blowdryer currently scares her.  I therefore wear my hair curly and have been trying to get my natural wave into some form of consistent submission.  I’ll use Kevin Murphy’s purple shampoo Blond Angel for my caramel highlights to prevent brassiness.  I use a little Bumble and Bumble Invisible hair oil

Me with Ava on a Holiday in the UK

Me with Ava on a Holiday in the UK

after showering and Kevin Murphy’s mousse for volume.  I’ll also use the John Masters apple cider vinegar rinse every two weeks or so just to help with build up. I wear my hair every day while drying in either a french braid or two pig tails to help my curls dry uniformly.  Ava is a huge help as well as she loves to finger comb them afterwards, which leaves them a lovely frizzy mess but I wouldn’t give up the hair pulling or baby styling for anything.

Work Uniform

I work from home most days so as you can imagine it’s Casual Friday every day.  I swear that I do change out of my pyjamas every day, except maybe on the worst, most sleep challenged ones.  I mostly refuse to look like the cartoon doodle of a tired mom though so I do my best.  For work out of the home or meetings, I’m all about the well tailored dress and a blazer if I have to.  I say have to because when I was doing my MBA, I got the comment that you should always wear a blazer to be work appropriate.  I’m a bit ambivalent about that but since I tend to look considerably younger than I am it can sometimes be helpful.  Diane Von Furstenburg and Judith and Charles are my two favourites for simple, well fitting dresses.  My husband also thinks it worthwhile to have a couple of pairs of beautiful shoes and some classic purses.  He thinks they are like watches for men, although I think watches should be like watches for women too.  Who doesn’t need a power watch! Although it’s a rookie mistake to not have it set to the right time.

So that’s it for me, I’d love to hear from you about what your ‘beauty uniform’ is and you should definitely click through to Cup of Jo and subscribe to her posts.