Some people are just born with a level of magnetism. When you pair that with an ability to execute your own dreams with sheer will, ability and discipline- you have an athletic superstar in your making. You also have local-Chelsea, Quebec born and raised Maddy Mackenzie.
Maddy Mackenzie has been part of her local kayak community at the Casacades club in Gatineau since the age of six. She is currently part of the Senior National Development Team of Canoe Kayak Canada and an elite member of the Canoe Kayak Quebec Team. At the age of 19, she has also racked up several National and world titles, including a fifth place finish at the U23 World Championships in Portugal this past July. All of this to say, her bid to be an Olympic hopeful and champion is more than just rhetoric, it’s imminent.
Maddy also happens to have the kind of bright, and shall we say sunny, disposition that makes you want to support her. Unfortunately she has also been touched with personal tragedy. In 2001, Maddy’s long time coach and mentor Lucy Slade passed away after losing her battle with melanoma. Lucy was only 39, and her death was incredibly hard on not only her loved ones but on her close knit kayaking community. Her Cascades club has since held a memorial regatta every year to help raise awareness and funds for melanoma. Maddy continues to pay tribute to her as well by riding in Lucy’s K1 (kayak) and even winning National titles in it.
It made perfect sense then for us to partner with Maddy and have her be our Sun Safe, Sun Whip Ambassador. Maddy spends most of her days completing on-water training and travels the world to beautiful (and sunny) locales like for this years Under-23 World Championships in Portugal and later for winter training in Florida. It means she, like her teammates, receive a larger than typical amount of UV exposure than many but she also recognizes that the rates of melanoma and skin cancer are rapidly increasing in her peer category for all young women, from 16-35+ years. She is quickly realizing that sun safety and skin cancer prevention is an important national and international level discussion that has to take place.
It’s with immense pride then that while she is shaving off milliseconds and taking us all along for her journey to Olympic greatness, she is also showing the world that sun safety can be sun chic and inspiring generations to lead their healthiest version of their own lives. She really is a true embodiment of our motto to #liveinthelight and we are humbled that we get to partner with her for whatever comes up in the next couple of years.
Stay tuned to hear more from Maddy herself and to watch her complete her bid for the ultimate in athletic glory.